About a year and a half ago, Google started auction The chance to be one of the search engines used by European users Can choose As default on Android devices. And over the past year and a half, we’ve seen some familiar ad targeting giants continue to take on those expensive segments.
This auction was a result of Huge antitrust case Led by European authorities in 2018. Aside from criticizing the company with a $ 5 billion fine, organizers also demanded that Google start offering users an option when operating their Android phones regarding which browser or search app they prefer to use, rather than requiring them to use a Google account. The private. Google Binding, But in the most extreme possible way from Google: by asking competitors to financially beat them for the chance to appear in one of four search slots on the desired Android selection screen.
The Results For the latest auction less than promising. When it comes to options, the truth is that Tens of millions Of Android users will largely choose between one of four non-Google options when it comes to search: Microsoft-owned Bing, GMX – owned by a German digital giant United Internet AG, Or, ironically named “PrivacyWall,” which is owned by the main named adtech company Social gaming media.
Also TechCrunch pointing toThe one thing all of these players have in common is that they make huge profits from tracking and targeting users through search, in a way that is strikingly similar to Google. Meanwhile, it’s worth noting that despite these other options, the search giant is still, well, a search giant in the area. Except for swallowing the majority In the search engine market internationally, Google takes a big toll Above 85% Of market share in the member states of the European Union.
When some of Google’s search competitors were asked about the European Union’s failure to curb Google’s sinister behavior in the region, Tell The Washington Post contended that this was the corollary of letting Google fix its own problems. In other words, the European Union authorities actually let Google the shipment Its competitors for the privilege of appearing in the Android picklist – and challenging the company’s dominant position in the process. Who did they think would win?
Любитель алкоголя. Возмутитель спокойствия. Интроверт. Студент. Любитель социальных сетей. Веб-ниндзя. Поклонник Бэкона. Читатель