what’s in a name? For Ma Jingxuan, a university student in TaiwanThe answer, was an opportunity for some dubious business.
The 22-year-old said he had officially changed his name to “Ma Jingxuan Bao Cheng Guiyu” for a few days this week, adding the phrase “dancing salmon” to try to get it for free. Sushi After a promotion at a national restaurant chain.
Temporary deal from “Taiwan SochiroOffer All-You-Can-Eat sushi for free to anyone who has “gui yu” – the Chinese characters for salmon – in their name.
The promotion led to an unexpected craze that went by the name ‘Salmon mess’ On social media and through local news outlets.
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“I knew this event because it went viral on social media and so many people in it Taiwan Find out, ”Ma told NBC News via Instagram on Friday.
He said his parents were a little worried about changing his name, but he was more relaxed because he knew he could change it again later.
“I went to Sochiro about 15 times,” he added.
In Taiwan, individuals are legally allowed to change their name a maximum of three times. The restaurant accepted national ID cards as official proof of new customer names.
The government did not appear to be entertaining, urging people to stop wasting officials’ time.
“This kind of name change not only wastes time, it causes unnecessary paperwork,” Vice Minister of Interior Chen Zongyin told the media on Thursday. “I hope everyone is respectful of the administrative resources and be more reasonable about it.”
More than 200 people paid a small fee – around $ 3 – to change their names in Taiwan Family Registration Office The Interior Ministry said on Friday to take advantage of the upgrade.
The promotion allowed the individual named Salmon to bring five others who could also eat for free.
Ma, from the southern port city of Kaohsiung and business management firms, spied on an opportunity and began charging strangers a small fee to dine with him under the title of new salmon.
“I brought a lot of people to eat and charged them 30 percent of the original price,” he said. “Besides, I also treat my best friends to return the favor because they were really nice to me.”
Ma said he got around $ 2,000 but changed his name early Friday as the promotion ended.
The Salmon mess He was not welcomed by everyone, however, with some uneasy with the profound effects of the short craze that so captured the youth’s imagination.
“It’s fun to see the marketing trick work, but I’m not going to change my name for a meal,” said Jimmy Soo, 49, operations manager at a technology company in Taipei.
Sue added that although most people thought it was “funny”, others felt that “changing names arbitrarily is an act of disrespecting parents.”
A representative for the restaurant chain told NBC News that more than 1,800 people enjoyed the two-day promotion.
“The current situation is far from our expectations, but we are very happy that consumers have shown their love for us,” the actor said.
The series said it would “learn from experience” and “accept comments with an open mind.”