The new collection – named the adidas x Peloton SS21 – is designed with the help of some of Peloton’s best cycling coaches, including Robin Arzón, Ally Love and Cody Rigsby.
Peloton Adidas and Adidas announced Thursday that they are working together to create a new line of sportswear and lifestyle gear, in unisex sizes and styles.
The set is designed with the help of some of Peloton’s best cycling coaches, including Robin Arzon, Ali Love and Cody Rigsby.
The merchandise, which includes shorts, hoodies, tees, crews, sports bras, and running shorts, retails anywhere between $ 30 and $ 85. Clothing sizes up to 2X, and unisex options are available. Starting March 25, it will go on sale on both companies’ websites and in select retailers from Adidas and Peloton. The companies say it’s the start of an ongoing collaboration, with more to come.
“During the time when we can’t be together physically, we have a great opportunity to help develop connected societies and continue to support people as they embark on new fitness journeys at home,” said Amy Arana, General Manager of Global Training at Amy Arana. Adidas, in a statement.
Starting March 25, the new line will go on sale on the Adidas website, the Peloton website, and at select adidas and Peloton retail stores.
Adidas is the latest apparel company to join Peloton’s Brand Partner list. In addition to making its own pieces, Peloton sells clothing and accessories made by Lululemon And the Nike, And more professional players like Beyond Yoga and Spiritual Gangster, On its website.
Her apparel business is run by Jill Foley, wife of Peloton founder and CEO John Foley. It’s never been a strong revenue driver, but it’s seen as a way for the company to lure new signups for its app-based membership via referral codes that offer discounts on clothes. In the past, Peloton has noted that clothing sales are often offset by referral discounts and other annual write-offs.
Peloton does not even erupt into clothing sales. Instead, they are incorporated into the connected Fitness Products division.
By working with partners like Adidas, Peloton is raising more interest in its brand and giving its subscribers access to exclusive content. Peloton said it will hold a series of on-demand classes starting Thursday to celebrate the launch of Adidas, as well as a special live class on March 25.
Home fitness equipment manufacturers have taken a similar approach. For example, the Athleisure Fabletics brand has a partnership with the Hydrow rowing machine. She designs and produces all Hydrow clothing, and only Hydrow trainers wear Fabletics during workouts. SoulCycle, a New York City-based fitness company that is owned by Equinox, is also teaming up with Lululemon and Nike on SoulCycle-branded limited equipment.
Peloton shares have risen more than 320% over the past twelve months, but have fallen nearly 30% over the year so far, after a massive rally for most of 2020. The company’s market cap is over $ 30 billion.