The company announced the closure of Microsoft’s Cortana app for iOS and Android soon, on its support page. This actually puts a nail in Cortana’s coffin for consumer use cases, at least as far as head-to-head competition with Google Assistant or Amazon Alexa is concerned.
Here’s what an Advertising Says:
We will soon end support for the Cortana app on Android and iOS, as Cortana continues to evolve as a production assistant.
Starting March 31, 2021, Cortana content you create – such as reminders and lists – will no longer work in the Cortana mobile app, but it can still be accessed through Cortana in Windows. Also, Cortana’s reminders, lists, and tasks are automatically synced with the Microsoft To Do app, which you can download to your phone for free.
After March 31, 2021, the Cortana mobile app will no longer be supported on your phone.
This is not a surprise. Microsoft has already started Neglecting Cortana is on mobile in certain markets, and the writing appears on the wall at the company Advertise That many of Cortana’s consumer-focused skills would have had the ax about a year ago.
Support for third-party skills has ended, and the only smart speaker on the market that supports Cortana has pulled the Microsoft Assistant-related functionality Advance in this month.
Microsoft announced the change to its mobile apps back in July.
However, that’s not the end of Cortana; Microsoft is just backing away from every area where Cortana hasn’t gained traction against competitors like Alexa, Siri, and Google Assistant. But Cortana is still heavily integrated into Microsoft 365 in a number of ways; You can think of Cortana as the modern and smarter equivalent of Clippy, in a way.
A few years ago (not long ago at all, in fact) the smart assistant craze began to sweep away in consumer electronics, and several large companies tried to get their own assistants there, from Google to Amazon, LG, Samsung, Microsoft, and Apple.
Most of this has been driven by smart speakers and some features found on mobile devices, although expansion into the smart home category has played a role as well. But there was no way all of these smart assistant offerings would have continued; Monotheism was inevitable.
Among other things, this is because it is a heavy burden for many small tech companies to include support for all countless helpers in their hardware and software products. Over the past few years, Google and Amazon have achieved joint dominance in this widely open space, with Apple’s Siri filling a narrower role on certain devices.
Do you remember Bixby?
Like Samsung’s Bixby (which is still around but doesn’t exactly make waves), Microsoft’s Cortana couldn’t compete. And at least on the face of it, that’s pretty bad – it was hard not to root for someone with the nerve to be named after a character from the video game. HelloAfter all.
Today, Google Assistant and / or Amazon Alexa can be found in a plethora of personal electronics products in one form or another. And while Apple’s Siri hasn’t had the same effect across the entire ecosystem, it has a huge anchorage base in Apple’s own products, and usage stats suggest that users are strongly inclined to the assistant.
Meanwhile, you can still (at least in the near future) find Cortana hanging inside Microsoft Office, and answer your basic queries like a chatbot.