NEW YORK – One day after he posted it on social media, he expressed a desire to change the NBA logo from Jerry West’s silhouette to Kobe Bryant, Brooklyn Nets star Keri Irving He reaffirmed his position and said he was okay if he was the leader of the conversation.
“We want to set a benchmark and a precedent, like this is distinction,” Irving said Thursday, after the Nets beat the Orlando Magic. 129-92. “Kobe Bryant. Slogan. Yes. It should happen. I don’t care what anyone says.”
In an Instagram post on WednesdayIrving placed a picture of the modified NBA logo with Bryant replacing the figure in the center with this caption: “It should happen, mark what anyone says. The black Kings built the league.”
Vanessa Bryant, Kobe Bryant’s widow, shared Irving’s Instagram story with the caption “Love this. KyrieIrving.”
Irving said Thursday night, “I want that to be something in history that changes forever, and our generation has been part of that change. And if that means I have to lead that forward and keep the conversation going, that’s cool.”
In 2017, West said on ESPN’s The Jump that although it was “a temptation” to be portrayed as a league icon, “I think if I were in the NBA, I’d feel embarrassed about it. I don’t like doing anything to get attention.” To myself. If they want to change it, I hope they do. In many ways, I hope they do. “
Irving said he understands that not everyone likes his proposal.
“I know I might have met with some people who like it – they like the idea – and some people who don’t like it,” Irving said. “But the thing I’m doing is honoring that man’s example.”
Since Bryant died in a helicopter accident in January 2020, the idea of changing the logo to Bryant’s silhouette has gained traction. A change.org petition in support of the idea has gained 3.2 million signatures since early 2020. Alan Siegel, the creator of the NBA logo, current CEO and president of brand identity and communications consultancy Siegelvision, told Newsweek at the time, “That was clearly the case. [Bryant] He was a very respected figure by players and around the world and that is a really dangerous thing that the league should consider. “
Irving said Thursday that by advocating making Bryant’s likeness the slogan, he is not intending to underestimate any of the other players who have had a major influence on the league.
“I think he deserves it,” Irving said. “I think his family deserves it. I think we deserve it because seeing greatness is embodied as a mamba. And anyone coming into the league should know that this is the example that has been set.”
ESPN’s Arda Ocal contributed to this report.