(CNN) – A South Korean farming community has reinvented itself by transforming into the perfect attraction for the Instagram era.
With the country’s borders essentially closed due to the coronavirus pandemic, people hungry to travel are flocking to the region. Between June and August of 2020, more than 100,000 visitors came to Banol Island, a 20% increase on the previous year.
Since 2018, more than 490,000 guests have visited the islands.
The project was planned in 2015 as part of South Jeolla Province’s branding initiative to “Create Attractive Island Destinations” and was inspired by the purple bell flowers (also known as Campanula) belonging to the region.
The islands of Tiny Banwol and Bakji have a population of less than 150. Since the start of the purple project, farmers have started growing cabbage and beets, both on the brand. The local government planted 30,000 New England star flowers and 21,500 square meters of lavender fields.
Visitors can walk between the two islands via – you may have seen this – another purple bridge.
The purple bridge was repaired and repainted in early 2020.
Courtesy of the Shenan County Office
The risky but pretty Banol move seems to be paying off. South Koreans who leave the country and return are subject to a two-week quarantine upon their return, so most locals choose domestic tourism.
Пожизненный фанат телевидения. Веб-гуру. Интернет-евангелист, отмеченный наградами. Любитель, практикующий бекон. Любитель кофе. Заядлый читатель