Jeff Bezos, founder of Amazon
Catherine Taylor | Reuters
Amazon He wants to be the exclusive producer of the National Football League for Thursday games starting in 2023, but the NFL may decide to keep certain games on the NFL network and take less money than Amazon, according to people familiar with the matter.
The people, who asked not to be named because the conversations are private, said Amazon is in talks with the league to pay about $ 1 billion for an entire season’s worth of exclusive games, outside of the local TV markets for the two teams playing. People said talks are ongoing and no decision has been taken.
In a new deal, Amazon will be responsible for all production costs and will still need to pay a local broadcaster to produce the game for local markets, as the NFL wants Thursday night matches to be broadcast on local television at each of the participants. Local markets for the teams.
The NFL network, which is usually packaged as part of its expensive pay TV packages, has requirements with pay TV distributors to carry a certain number of games exclusively. The Wall Street Journal, which previously reported of Amazon’s interest, I reported Wednesday That NFL deals require them to broadcast five matches exclusively. One person said that with NFL set to add 18th week, the league could give the NFL Network enough Saturday matches and other games to reach the limits of the cable network without being bogged down on Thursday.
However, the NFL may decide that supporting the value of the NFL network is a higher priority than giving Amazon a full list of Thursday’s games. Two people said the association is still studying proposals to broadcast Thursday’s Amazon matches on the NFL network or to split Thursday’s matches between Amazon and the NFL network.
People said Amazon wouldn’t pay anywhere close to a billion dollars for a whole package of completely non-exclusive games. People said Amazon is open to a ranking where it gets branded games that are streaming simultaneously on the NFL network for less money. It’s also open to a bundle in which you can get fewer exclusive games for less money.
“This is a beautiful watershed event for the TV industry,” said Rich Greenfield analyst at LightShed. He said on CNBC today. “The fact that you can now get Thursday night games without any local TV – no antenna will work if you’re outside of the local markets.”
The deal will build on Amazon’s three-year deal with the NFL to broadcast 12 matches on Thursday in the 2020, 2021 and 2022 seasons on Prime video streaming service. This deal allows Amazon to broadcast one exclusive game per season. Last year, it was Week 16 match between Arizona Cardinals and San Francisco 49 Rice. The Fox Soccer deal expires Thursday night in 2022 and will not be purchased early, according to people familiar with the matter.
The NFL has been cautious about handing over broadcast rights to broadcast services. The league is about to enter into agreements with its current TV partners – DisneyWhich owns ESPN and ABC; ViacomCBS; ComcastFor NBCUniversal, Fox For Sunday and Monday nights packages.
However, broadcasting has become the predominant form of viewing for millions of Americans and can have a global reach, unlike traditional pay television. Several pay TV distributors have struck deals with Amazon Prime Video to make their programs available on set-top boxes, limiting friction for the tens of millions of Americans who still pay for line pay TV packages from carriers like Comcast and AT&T.
Disclosure: Comcast is owned by NBCUniversal, which is the parent company of CNBC.