The National Football League has ended its 11-year New Media Rights Agreement with an agreement that extends to 2033 and could be worth more than $ 100 billion.
The association announced on Thursday the renewal of the television broadcast rights along with all of its existing and add-on broadcast partners Amazon Prime Video as an exclusive partner of the Thursday Night Football Package. It’s the first time that the streaming service has exclusively loaded a whole host of games. Amazon pays around $ 1 billion annually, according to people familiar with the matter. The association said all packages are for 11 years.
ViacomCBSAnd the Fox And the Comcast (Which owns NBCUniversal) all pay more than $ 2 billion a year for their packages, while Disney (Which owns ESPN and ABC) will pay about $ 2.7 billion a year, according to people familiar with the matter. Using these numbers, the new NFL deal would total more than $ 100 billion – the richest media deal in America’s sports leagues.
The NFL did not respond to a request for comment confirming the total amount of the agreements. People said ViacomCBS pays $ 2.1 billion for its package, and NBCUniversal pays about $ 2 billion, the lowest of any of the partners, but the highest increase over its previous deal, NBCUniversal paid $ 1.1 billion for the previous package, including Playoff games.
Fox is also expected to pay more than $ 2 billion on its new connection, but it will save $ 660 million as it ditches the Thursday Night Football package. Morgan Stanley estimates that average annual losses will be $ 400 million in 2023 when the Fox Agreement expires.
Someone said Disney is paying more and receiving more NFL content, including the rights to exclusively broadcast an international game every year, starting in 2022. In this agreement, ESPN maintains the Monday Night Football package and also has the rights to broadcast two Super Bowls on the network. Own ABC. The association said Disney can stream all NFL games that air on ABC and ESPN on ESPN +.
Disney will now load 23 games instead of the 17 in its previous deal. One person said ABC will broadcast three football matches Monday night, which will not be double-headed with ESPN because the match timings will overlap. ABC will also move two games on Saturday in the final week of the NFL season, which could turn into New Week 18 if NFL moves forward with adding a week. The person said Disney would also receive a new divisional playoff match.
“These new media deals will provide our fans with greater access to the games they love,” NFL Commissioner Roger Goodell said in a statement. “We are proud to grow our partnerships with the most innovative media companies on the market. Combined with our recent business agreement with NFLPA, these distribution agreements provide an unprecedented era of stability in the league and will allow us to continue to grow and improve our game.”
“The NFL games are the most watched live program in the United States, which is unprecedented on Thursday for football The package gives tens of millions of Prime members exclusive access to football that must be watched live on Prime Video, ”said Mike Hopkins, senior vice president of Prime Video and Amazon Studios, in a statement.
The NFC matches will remain in the league with Fox, and CBS Sports will continue to host AFC matches and broadcast these competitions on the Paramount + service. NBCUniversal will maintain the Sunday Night Football Pack and use Peacock to stream games.
The NFL rotation in the NFL is as follows:
- CBS: 2023, 2027, 2031
- Fox: 2024, 2028, 2032
- NBC: 2025, 2029, 2033
- ESPN / ABC: 2026, 2030
The NFL’s Covid-19 Super Bowl Championship in February drew 96.4 million viewers as they watch the Tampa Bay Buccaneers beat the Kansas City Chiefs, 9-31. The game was Lowest Super Bowl seen since 2007 When the Indianapolis Colts played the Chicago Bears. That game attracted 93.1 million viewers, according to Octagon Media’s data provided to CNBC.