Activision Blizzard Sports Today he will announce a restructuring that will result in the layoffs of nearly 50 people, moves CEO Tony Petitty said are a result of how the group has had to reinvent itself amid the coronavirus pandemic.
In an interview this morning with SBJ / TEO, Beatty did not disclose details about the roles that would be affected. But he indicated that the division – who runs Note and observe League And the Call of duty League Plan a future where her business looks different and less dependent on direct events.
The company said it retained the majority of its employees through 2020 but is now required to implement the change. Activision says it is informing those who are losing their jobs today and that they will be given the appropriate termination packages.
Petit explained that ABE is not 100% moving away from live events and, on the contrary, will look to revert to it to some extent when possible. However, the OWL and CDL have changed concepts of their leagues during the pandemic from live events at home / out of the home compared to stick and ball tournaments to now operate entirely online. Playing online only will likely be an important, if not entirely, part of the OWL and CDL schedules for a long time to come.
He acknowledged that the cuts were due to a combination of the need to cut costs as well as reallocate certain resources to other regions.
“We have learned a lot in the last year in terms of how Leagues are organized to play online, and we will look forward to moving forward with best practices from that,” said Beatty, who joined Activision Blizzard as President of Sports and Entertainment last August. After a long career in MLB. “In terms of timing, it’s a reaction to the facts of how the leagues are played and the resources that we need to devote to better serving the league, owners, teams and fans.”
Pettiti noted that CDL, which has already started its 2021 season, has seen some growth over last season in KPIs, and the company wants to spend more on areas in which it feels able to increase engagement, viewership, and revenue for itself and for it. partners.
Beatty, who reports to Activision CEO Bobby Kotick, notes that there are discussions about how best to organize the league before it even begins. The decision took time in part because “you don’t take something like this seriously; these are our colleagues and something you spend a lot of time thinking about making the best decisions you can make.”
He indicated that he remains optimistic about seeing growth for both CDL and OWL, with the latter starting the 2021 season next month but struggling to gain a foothold in North America from CDL. pointed to 100 thieves CDL entry this off-season, Visual games Renaming the new Chicago CDL franchise, OWL created an “oriental” circuit for the season with teams based in Asia as among the positive developments during the holiday season.
“The company and the team are really optimistic that we have something here and can continue to grow them,” he said. “There is nothing but optimism and a sense of growth.”
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